How to Grow Your TikTok Account Fast & Get More Followers in 2022.
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I reckon you're in search of ways to grow your TikTok account quickly in order to build brand awareness.
With more than 1 billion active users worldwide, TikTok is one of the best social media platforms to build your brand(personal or business).
Content on TikTok is quite different from the ones on other social media platforms. It features short casual videos that are short but raw, authentic, energetic, and deeply engaging and addictive.
How Does The TikTok Algorithm Work?
According to TikTok: “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user and adjusting for things you indicate you’re not interested in, too.”
There are multiple factors that influence how content is curated and served to users, with the main ones being video information, language, audio and engagement.
Let's break them down:
1. Video Information.
TikTok is known for curating and serving content based on user interests. So, video information is an important factor when it comes to reaching more people on the platform.
TikTok determines your video information by:
Caption keywords
Sounds
Hashtags
Effects
Content (i.e video transcripts)
2. Location and Language.
The algorithm recognizes a user's device settings (including location and language) when deciding which videos are best for users. These include:
Posting location
Language preferences
Type of mobile device
3. Audio.
When a video includes a trending sound or song, the algorithm will use this to categorize your content and serve it to relevant audiences.
Tapping into trending audio is a great way to reach new audiences, as the algorithm will serve your video to people who have already engaged with the trend.
4. Engagement.
The TikTok algorithm is always trying to serve quality content to its users, and it uses previous activity to determine this:
Videos which you've marked as "Not Interested"
Videos which you've watched, rewatched.
Videos which you've liked.
Users you've hidden
Videos you skip through etc.
Each of these factors affects the content that'll be recommended to you, as tik tok will have a better understanding of your interests. This is what makes each "For you" page unique.
How to Grow Your TikTok Account Quickly in 2022:
If you want to succeed on TikTok, you'll need to build your presence on the platform.
While there are platforms you can use to help you get more followers fast, that's really only going to help you short-term.
Fortunately, there are several ways to grow your TikTok followers organically and quickly in 2022.
1. Pick a Niche.
I know the word niche is kinda overused but trust me this is one thing you should definitely do especially if your Tik Tok account is new. One thing that's very annoying is when you watch a tik tok video that was interesting then you click on the tiktoker's profile only to find different conflicting videos. This is really bad as TikToker isn't sticking with a consistent theme.
Once you've found your target audience, you'll need to create content specifically for that audience. While your goal is to get more TikTok followers, it's important to approach your content creation with the purpose of educating and entertaining your target audience to make real connections.
If you're in the fashion niche then you should post mostly fashion related content, sometimes with slight variation.
Like other social media platforms, TikTok users cover multiple demographics, locations, and niches. The type of content that works well for one group might not resonate with another group. So, before you start creating a TikTok marketing or TikTok influencer strategy, it's important to find out what your target audience is doing on the platform.
Don't just go out and try to get followers for the sake of getting followers. You want the right followers, the ones who are interested in your brand and your products and services. Millions of followers aren't going to help you if those followers aren't interested in moving deeper into your marketing funnel.
2. Use Trending Content To Your Advantage.
You can increase your TikTok followers overnight by jumping on trends as they arise. This doesn't mean you should only participate in what's trending, you need to find trending concepts that relate to your niche, or apply those trends in your own way.
Use Trending Songs.
In contrast to other platforms, on TikTok, the sound of your videos plays a significant role.
The song in a TikTok video adds crisp to the content. People on tik tok also use these sounds to have a better understanding of what the content is about.
When choosing sounds for your videos, go for the trending ones. The song should match the content of the video and still have some sort of popularity. You can also use songs that aren't necessarily popular.
By using trending songs, you get a chance to be featured on the page of this sound, which could generate lots of traffic, even days or weeks after your video is posted.
Use Trending Hashtags.
Hashtags are used a lot on most social media platforms because they make it so easy to find collections of the content you're interested in. Using hashtags on TikTok can help you get discovered on the platform and grow your TikTok audience—especially when you use a combination of branded hashtags, trending hashtags, business-specific hashtags, and general hashtags.
You can find great hashtags quickly with free TikTok hashtag generation tools like TikTok Hashtags.com
Participate in Viral Challenges.
Participate in TikTok challenges within your niche. These challenges are typically videos containing some sort of trending challenge and are created by lots of people in a very short period of time.
In addition to participating in existing challenges, you can create your own challenges on TikTok.
As soon as you use these trends and add your own twist, You'll start seeing results in no time.
3. Create Quality Content.
The attention span of TikTok’s audience is very short, So you'll only have seconds to get people's attention. People will quickly skip your videos, if they don’t get hooked immediately.
Plus, TikTok will boost your videos if a lot of people watch them until the end, or even replay them over and over again.
TikTok content must either be educative, entertaining or both. Take the time to create engaging and educational content that provides real value to your followers. It's a great idea to use your TikTok content as a way to share information and answer questions you think people might have.
If your goal is to make people laugh then do it. You can easily increase your chances of going viral and getting on the "For You" page when you edit your video to be more aesthetically pleasing.
How To Create an Attractive TikTok video?
Use vibrant filters. There are tons of TikTok filters that'll make your video look brighter and more colorful, which can help boost both your click-through-rate and dwell time.
Add text to your video that describes what your content is about.
Use the text-to-speech effect to create a voice-over.
Use transitions to jump between video clips.
4. Cross-Promote Your Videos.
Inorder to grow your Tik Tok account fast you'll need to get more people to interact with your content. A robust marketing strategy must include promotion on other social media platforms like YouTube, Instagram, Facebook, and even Pinterest or Reddit. Wherever your target audience spends their time online is where you should be.
Use your online presence to cross-promote your TikTok videos, sharing your TikTok content on other social media platforms.
You can post your videos as YouTube shorts as well and get people to visit your profile. If you check out Instagram Reels, you'll notice that many Instagram Stories and Reels are content from TikTok.
5. Engage With Your Audience And Other TikTok Creators.
Remember that TikTok, like all social media platforms, exists on the basis of socialization. The more you engage on the platform the more your profile gets seen by more people. Encourage user comments and try as much as possible to reply to most of them. This tells TikTok that your account is active and your content was useful.
6. Use User-Generated Content.
UGC means user-generated content, and it’s when you repost content that falls within your niche that you think your audience will like. Don’t worry – you don’t have to worry about copyright issues, because their username and handle will be on the video when you copy and post it to your page.
As you create more content and more challenges on TikTok, you'll start to amass a decent collection of user-generated content. User-generated content (UGC) is simply content created by users. It can help increase trust in your brand, get more engagement, and increase your TikTok followers.
To get your hands on tons of UGC, you can start your own challenge, host a contest, or start a hashtag trend.
7. Be Consistent.
TikTokers who are consistent in their upload frequency get rewarded the most. Be consistent with your posting schedule. Upload at least one video per day, but also make sure you communicate specific values in each of your videos, users will have it easier to decide whether they'd what to follow you or not.
Once you’ve gotten through the video creation process and learned the basics, coming up with new ideas and putting them into action will be easier.
Final Thoughts.
TikTok continues to increase in popularity so if you're interested in getting getting exposure then TikTok might just be the right place to start. Using the tips in this article, you'll be well on your way to getting more TikTok followers, increasing engagement, and building a vibrant community on the platform in no time.
If you don't implement the tips on this list, your likelihood of getting to the "For You" page, or featuring consistently on the page, is slim.
If you have any questions or extra tips feel free to share it with the world in the comments below.
Frequently Asked Questions (FAQs).
How long does it take for a TikTok to go viral?
Some videos gain a lot of views immediately, while others don’t show up on the "For You" page for weeks. This is due to tiktok's algorithm.
How can you grow your TikTok followers?
If you are just beginning on TikTok, you can use a TikTok growth tool like Social Buddy or FeedPixel. Using social media growth tools isn't necessarily the best approach, but they can help gain exposure quicker.
Are Tiktok videos Copyrighted?
Yes, most of the contents posted on TikTok are protected by copyright. For example, the music, sounds, dances, and choreography utilized in a video are subject to copyright protection.
Most Followed TikTokers.
