Mailchimp vs Hubspot 2022: Which Platform is Best for Marketing?
Email marketing can do much more than just getting messages into inboxes. There’s a lot of controversy surrounding email marketing and its benefits. Email marketers want to spend money on the right marketing tools. So choosing the right platform is crucial.
The number of emails that are sent and received is expected to surpass 375 billion by 2025. This is evident that email marketing is now stronger than ever.
Automated marketing tools and predictive analytics are becoming a norm in the world of marketing. The amount of customer data available, marketers are designing highly-personalized ads, targeted to individual preferences and behaviors. To make the most of the modern marketing landscape, you're going to need the right platform to back you up.
Mailchimp and HubSpot are both marketing platforms that allow you to increase your efficiency. If you’re interested in selecting the best email marketing system for you and your business, we’ll be comparing Mailchimp vs. HubSpot in this ultimate guide.
There are a lot of different tools available on the market, but two of the most popular are Mailchimp and HubSpot. Here, you can take a look at how these two platforms compare, how they perform, and what customers have to say about them.
Let’s get started.
What is Hubspot?
Hubspot since its inception in 2006 has grown to be one of the top Marketing Automation platforms in the world.
HubSpot is one of the most popular developers of software that primarily focuses on Inbound Marketing, CRM, email marketing, analytics, website CMS,help desk and much more. A lot of people think of hubspot is just an Email Automation platform, but thats not the case hubspot can do more than just email automation.
Think of hubspot as an all in one solution for anyone thinking of running a digital marketing campaign with tools to Identify Leads, Set up Sales Funnel, and Track Analytical Data to determine the performance of your campaigns hubspot is the go-to platform for most marketers.
For further information on HubSpot, checkout th
What is Mailchimp?
Mailchimp, started in 2001 has grown to become one of the most popular marketing platform today.
Mailchimp does not only offer just email marketing campaigns but it also allows users to create a websites, build landing Pages, Customize and Create Digital Ads, as well as in-depth analytics in order to track campaign performance. Mailchimp is one of the best options available to both large and small businesses as well as individuals like you and i.
Most Mailchimp tools are accessible on their free plan, which means that you don't need to spend a lot of money.
Mailchimp vs Hubspot: Comparison.
You might be wondering how mailchimp and hubspot both stack up against each other when compared side by side. In this section, we’ll outline the major differences between both platforms.
Mailchimp vs Hubspot: Pricing plan
Pricing is one of the most crucial factors to look out for when choosing any marketing platform. HubSpot and Mailchimp both have free plans but You’ll only get access to basic features, in order to access the advanced features you’ll need to upgrade to one of their paid plans.
Mailchimp pricing.
Mailchimp’s free plan offers all the tools you'll need In your marketing campaign
Mailchimp pricing plans are based on your audience size or number of contacts. Contacts are individuals that are subscribed to your marketing campaigns.
Those contacts that are subscribed, unsubscribed and non-subscribed, all count towards your monthly plan limit. Archived, deleted or cleaned contacts, do not count.
Mailchimp offers four pricing plans: Free, Essentials, Standard and Premium.
Mailchimp’s paid plans start from $10/mo for their Essentials package, to $306/mo for their Premium plan.
Hubspot pricing.
There are four products: Hubspot CRM is completely free. Marketing Hub, Sales Hub, and Service Hub are available via four plans, with varying features and add-ons: Free, Starter ($50/month), Professional ($400–$890) and Enterprise ($1200– $3200). Growth Suite bundles all the products together at a discounted price.
Mailchimp vs Hubspot: Marketing Automation.
Automation is a must have for any marketing platform be it email automation or ad campaigns. Without automation there won't be efficiency.
Mailchimp only offers basic automation via email (mainly with the use of autoresponders). This is included in their free plan. However, in order to gain access to advanced automation tools, you’ll have to upgrade your plan, which will cost you money.
HubSpot on the other comes with a lot more automation capabilities. But at a hefty price. Most of the useful tools are only available on their pro and enterprise plan.
In the long-term, the fact that HubSpot has built-in CRM (and easy-to-use workflow template) means that it has more automation features overall. This is by far the winner if you’re looking for automation in your email marketing platform. Just remember that it’ll cost you more money for those advanced features.
Mailchimp vs Hubspot: Landing Pages.
Stunning designs can help you grab peoples attention and stand out from other companies. So creating visually appealing emails or landing pages are crucial for any marketing campaign.
Landing pages are a must have for marketing emails as it's essential for improving sales. Create landing pages that matches your brand has been known to boost conversions.
Hubspot has a drag and drop page builder, which can be used to create intuitive landing pages. Hubspot also provides in-depth analytics on the performance of your landing page with the use of a tracking code. Note that these features aren't included in hubspot free plan.
Landing pages are free to use for all mailchimp users. It also has over 100+ ready use templates for any message type.
You can also customize form fields to get more data from your audience. With mailchimp you are able to create as many landing pages as you want at no extra cost. But on hubspot you have a set limit and you'll need to pay $40/month to be able remove them.
Mailchimp vs HubSpot: Contact Management.
As your business continues to grow, your list of contacts will also continue to increase. This factor plays an important role while choosing HubSpot vs Mailchimp. Marketers understand the importance of engaging their contacts to boost conversions.
HubSpot builds all of its Marketing tools right on top of its CRM, allowing you to control everything in exceptional detail. You can get extensive data about how contacts interact with your website, how many emails they open, the results of a sales call, and the number of tickets they have opened with your support team. The HubSpot CRM allows you to create as many custom properties as you’d like to segment your contact list.
Mailchimp has its Marketing CRM that uses tags and segments to help you manage your contacts in a better manner. You can tag contacts to create custom categories or groups. Mailchimp also offers a Customer Journey builder that allows you to automate and create customer journeys.
This gives you excellent control over the way customers engage with your brand. You get unlimited segmentation features if you choose a premium plan. Free users can apply up to five conditions when building an audience segment.
Mailchimp vs Hubspot: Social Media Integration.
Expand your campaign from email marketing to social media marketing. Good businesses combine these two together. Both Mailchimp and HubSpot have features that allow you to integrate your email and social media campaigns. However, as has been the theme, HubSpot offers much more although its prices reflect it.
Proponents of HubSpot have stated that it is robust enough as a social media management and CRM tool that you do not need to subscribe to another. If you select Mailchimp for its cheaper price, you may end up requiring other platforms and services.
Conclusion.
Email marketing is one of the most effective ways to market your business and build a relationship with your customer. The answer as to which platform is better Mailchimp vs Hubspot largely depends on your budget and your current needs.
While MailChimp is aimed at small to medium-sized businesses who are new to the world of email marketing or have little budget.
Hubspot on the other hand is mainly for established marketers/ businesses who are managing large contacts. Mailchimp provides all the necessary tools to get your marking campaigns up and running without spending a lot of money.
