How Do Bloggers Earn Money?
In this post, we’re going to highlight the many ways bloggers are able to make a living publishing blog posts online.
The popularity of blogging, has grown immensely over the years.
In the past, people as well as news services started using blogs as a way to reach more people and share their opinions online.
Personal and niche bloggers, saw the potential to reach more people interested in specific topics. Through a blog. Did you know that you could earn money through blogging? Once your blog receives enough attention and fans.
What is a blog?
A blog is a type of website where a writer or a group of writers share information about a particular subject. Blog posts are constantly being published and already existing content are being updated on a regular basis.
Who is a blogger?
A blogger is someone who is responsible for researching, writing, editing, and publishing content in the form of blog posts. Bloggers publish posts on their website inorder get traffic to their content. You can think of a blogger as a type of influencer.
They utilize Search Engine Optimization (SEO) stategies inorder to maximise the traffic to their website.
Why do people blog?
There are many reasons as to why people blog. It could be for personal use or for business purposes.
- To make a living.
This is one of the main reasons people start a blog. By providing valuable information to web users bloggers are able to make a living doing what they know and love.
- To educate others
If you are someone who has experience or knows a lot about something, then you can educate the people who are interested in your areas of expertise. By teaching people you'll not only be helping others, but you'll also be helping yourself by gaining more knowledge.
- To gain exposure
Creating a blog makes it possible for people in your niche to be able to discover business or services. This exposure gives you more traffic that you can convert into leads and customers.
blogging is a platform that you can use to build your online presence. As you blog about the niche you are most knowledgeable about, people will begin to recognize and appreciate you. Blogging also makes it possible for you to promote your business.
- For job opportunities.
Blogging in a business-related niche can help you land a job as writer, SEO specialist or even a content marketer. Businesses that recognize the benefits of content marketing are always looking for employees who can create compelling content. As you network with others in your niche, you will likely run into job offers.
If you are in the market for a job, professionalism is the key. Your blog is the best way of showing your works to prospective employers.
How much do bloggers make?
Well, no one can give an accurate answer to that question as all blogs aren't the same. Blogs differ in terms of content and monetization options. Some blogs make around $50,000 per year while some established bloggers can generate as much as $700,000 in annal revenue.
So, the amount of money a blogger can make largely depends on their audience and how well they're able to monetize their blog.
How do bloggers earn money?
Bloggers make money through ads.
As a blogger, advertising can become a major revenue stream for your online content. Advertisers will pay you inorder to promote their products and services to your audience. The more popular your site is, the more money you'll be able to earn.
A blogger signs up for an ad network to place ads on their website. Most ad networks use targeted ads. Meaning the ad changes depending on the location of the person who is viewing the blog, the content on the blog, and or the content the viewer recently visited. As a blogger you can choose to monetize your blog by either offering ad spaces directly to businesses or you can use of an ad network – such as Google AdSense – to sell your ad space on your behalf.
AdSense works by displaying relevant ads in the content of your blog. For example, if your blog is in the e-commerce niche then you'd probably be seeing ads of webshop builders or domain and hosting providers.
As the owner of the site where the ad is being displayed, AdSense pays you whenever someone views or interacts with an ad.
Bloggers make money through Affiliate Marketing.
A huge percentage of the blogs and websites on the internet are making the money through affiliate links. Affiliate marketing is a nice and simple way to make money as a blogger, even with minimal blog traffic. find that
Essentially, affiliate links are supplied to you by a particular brand, for you to add into your content. if your readers buy a product or sign-up for a service through your affiliate link, then you'll get a commission.
Commissions are given to the blogger in a percentage of the sale or a fixed amount per sale or lead.
Affiliate marketing is one of the easiest ways to start making money on your blog. You can start monetizing with affiliate links at any point in your blogging journey. Obviously, the more eyes on the links and promotions you do for affiliate marketing the more money you will make.
Affiliate marketing is most successful when you are marketing a product that you like and use yourself. Read more on my tips for making money via affiliate marketing.
The key thing to know is that our top priority is helping you, our reader, to find the right product. That's why we only host affiliate links to website builders that our experts really like, and that we know will be able to help you create an awesome website. That's the philosophy you'll need to adopt on your blog – your affiliate links should be genuinely helpful to the reader, and should come from brands that you think are fantastic.
Bloggers make money through sponsored posts.
Sponsored content is when a company contacts a blogger to create content about their brand, product or services. You'll be approached by a brand only if they are convinced that your post will reach enough relevant viewers.
Established bloggers don't really have to do much. The sponsors will personally approach them because they see value in their content and audience.
The most popular way for bloggers (especially beginning bloggers) to find sponsored opportunities is through sponsored networks.
These networks help connect brands and influencers (bloggers and content creators). When you apply and join the network you will have access to see available sponsor jobs and apply for them yourself within the network.
how to charge for your content.
Before you think of sponsorships you'll need to make sure that you have significant amount of traffic to your site as well as quality content.
As alot of brands will use this to check whether or not you're qualified for their sponsorship.
When you do get the opportunity for sponsored content, remember to still provide value to your readers.
Bloggers make money by channelling their traffic towards other income source.
When you've built a loyal following, you can decide to harness the power of your audience by diverting their attention towards other potential income streams.
For example, if you're a travel blogger, you can write your own travel guide, or create a travel vlog on YouTube. If you're a cook then you should consider publishing your own cookbook. Many bloggers start their own podcasts or youtube channels and send their blog traffic there, inorder to maximizing their income by focusing on other income streams.
The possibilities are endless you'll just have to find what works for you.
Bloggers sell products and services.
Bloggers make money creating and selling products
Many people think that bloggers primarily make their income via ads. While that might be true, its not ways the case.
Some of the most successful bloggers these days sell their own products.
Bloggers nowadays promote and sell their own physical and digital products such as; educational products, webtools, masterclasses, memberships, ebooks, etc.
Bloggers are educating their audience by creating these services.
A large number of bloggers are trying to make money online by packaging their expertise and selling it to their audience so that they too can learn. That way, both parties gain something from one another.
Creating and selling courses online has a higher earning potential than some of the other money-making methods. This is because you are in control of the price.
Conclusion.
We hope you enjoyed this article explaining what bloggers do. Now that you have all of the information you need, you can get out there and start blogging yourself!
We hope this article helped you gain more knowledge about what blogging is, and how it works. If you’ve managed to start a blog, then your next step would be to work on your blog content and SEO. We have an article highlighting the steps you need to take inorder to optimize your blog for SEO. >>Read
