How To Effectively Drive Traffic From Quora to Your Blog in 2022.
One of the biggest challenges for most bloggers is getting traffic to their website. After publishing a blog post you still need to promote it and the cheapest and most effective way of doing this is by using social media.
That being said, not all social media platforms will get you the traffic you're looking for. You need to find a platform that helps you get “highly targeted visitors” to your site so that you get more conversions along with traffic.
Besides, What's the point of promoting your blog to an audience that's not interested in content that's related to your niche. That's why it's important to find and promote your content to your target audience.
In this article we'll be giving you actionable advice on how you can start using quora to promote your website in 2022.
What is Quora?
I'm sure most of you already know what quora is, but for the sake of newbies, SEO and professionalism let's give a quick intro to quora.
Quora, The Q & A site founded by two former Facebook employees in June 2009 has grown to be one of the biggest online forums in the world.
With over 300 million monthly active users (MAUs) and a global ranking of 83, there's no denying the fact that it’s still among the most popular sites in the world. With the majority of the traffic coming from the U.S, India, Uk, Canada and Australia.
It features questions and answers across different niches from tech, health and even music the list is endless. People use these Q&A forums as a way to socialize by sharing useful information about topics they are interested in and the most helpful and interesting answers get Upvotes and reposts. Another great thing about quora is the digest feature.
Quora Digest is an email sent by Quora which contains answers to questions which Quora suggests to users. This is like free advertising 😁 Imagine your answer with a link to your website is among the answers suggested by Quora to thousands of people. It's like hitting a major goldmine.
Quora Ads allows you to reach a large number of people who are looking for answers to industry-related questions. You can also use Quora for marketing without the advertising option too, but it'll require more effort and dedication.
Why You Should Use Quora to Drive Traffic to your Website in 2022.
Now, you might be wondering why you need to use Quora to promote your website when you have lots of social media platforms available.
Well, There are two major reasons one being that quora makes it very easy to find and promote your website to people in your niche who are already looking for a solution to their problems and the second being tha6t content on quora is evergreen.
A 5yr old post on Instagram will fade away But a 5yr old post on quora will continue to be read over and over again. There are plenty of reasons as to why you should use Quora to promote your website, Few of them are:
1. Quora is a Source of traffic.
With over 3 billion users, and a high concentration of adult users.
quora is ideal for anyone thinking of promoting his/her website. Think about it: 3 billion people actively interacting with the platform 's potential audience and an ideal traffic source. As I said earlier content on quora is evergreen so people will still continue to read and see your content even after several years.
Another great thing about quora is the ranking on SERPs. Quora is indexed on Google, this means that The Q&As can rank on Google.
In fact, According to Alexa.com, 63% of Quora’s visits come from Google or other search engines. That means people typing their questions into Google are seeing Quora answers pop up in the search results—and if you’re providing valuable answers, then it’ll be your brand they see.
Imagine you answered a question and included a link to your website, then that question ranks #2 on Google not only do you stand a chance of getting traffic via the platform, now people who visit the question through organic search can see your answer and visit your website.
2. Quora helps in keyword research.
Believe it or not, Quora is a great place to look for blog topics or do keyword research. You can literally skim through millions of Q & A threads on thousands of topics.
It doesn’t matter whether you're into cooking, eCommerce or tech. You’ll find a bunch of useful information on any topic which you can use to start creating content to increase your search traffic..
3. Quora provides networking opportunities.
One thing a lot of people don't know is that quora is actually the perfect place to get noticed by major publications, corporations and experts in your niche.
A study by Nielsen in 2018 found that Quora users are 37% of quora users are more likely to be in a management position than the general adult population. Quora gives you an opportunity to get in front of those who have decision-making power in your industry.
4. Quora helps you build brand authority.
It might sound crazy but with quora you can build your brand authority and become a notable figure in your industry. People will solicit your answers to questions they might have that's related to your niche. This in turn will enable you to work with big names in your industry which provides for greater content exposure and lead generation
How to Drive Traffic to your Blog with Quora
Now that we're familiar with what quora is and why you should use it, let's take a look at how you can use quora to drive traffic to your blog like a pro.
Pro tip: when promoting your blog, product and/or services on quora you should do it wisely as it has strict rules on self promotion and spam.
Step 1: Create an Account on Quora.
If you don't already have an account on quora then you should sign up to quora. Once you've done that, the next step would be to
Fill out your profile information.
Use a professional and clear image.
Write an attractive bio.
Link to your blog.
your profile might be the first thing people see so you'll need to optimize it properly.
Remember, Your bio will appear with the answers you give, so it should be spot on.
Your bio should tell people that you are qualified to answer their questions. It's also a good idea to mention your achievements or qualifications.
Step 2: Follow Industry-related topics and Users.
After you've created an attractive profile the next step would be to follow industry-related topics and users. You can use the ‘Search’ bar to find topics and users to follow. You can also find people to follow by searching for questions and following active users who engage in conversations.
You should also link your other social media accounts such as Twitter, Youtube, LinkedIn etc to your Quora profile. It will help you drive traffic not only to your website but to other social media accounts as well.
Step 3: Stay Consistent.
Consistency is one thing a lot of people lack when trying to grow an audience. You need to interact and engage in discussions. Upvote or repost answers that you found helpful. Being active on the platform makes it possible for your profile to be seen by more people.
Answer questions that you're familiar with or have knowledge about as well formatted answers get more visibility.
How can I create good answers on quora?
Make Use of Images:
As we all know, Using images is a great way to grab people's attention. We humans remember visual information better than texts so use multi- media elements in your answers to make them easy to remember and easy to understand.
Use Text Formatting Properly:
The way you organize your text actually matters a lot. A well formatted answer with organized heading tags, bold, and italics makes the answer easy to understand. Remember, the easier it is to understand your answer, the higher your chances of getting upvoted, reposted or followed.
Provide In-depth Answers:
You can't grow your Quora account without providing value and one of the best ways of doing this is writing a well thought out answer. As i daif earlier you should answer questions you're familiar with or have experience in. By doing this you'll be able to be an authority in your niche. When answering any question, it's a good idea to think first. Do not be in a hurry to write and post whatever comes to mind. Analyze the question and give the best and appropriate answer; no matter how long it is.
This doesn't mean you should always write long answers. The length of your answer in quora will depend on the question. The most important thing though is the information. Give people exactly what they're asking for without boring them with unnecessary information.
Find the various points where you can link to your website to provide additional value and entice people to visit your website. Rather than simply mentioning everything in your answer itself.
Step 4: Share your Answers on Social Media.
Quora makes it very easy for you to ‘Auto – Share’ your answers to your connected social media accounts. One of the main reasons for doing so is that it maximizes your chances of getting your answer on the SERPs. As we said earlier quora is already indexed on google so are social media sites like Twitter. Google indexes Twitter shares so by sharing content to other social media accounts you'll be able to create that link trail that'll help improve your answers visibility.
